Put Your Best Offer Directly in Front of People Who Love Local.
You already have the food.
You already have the drinks.
You already have the business.
Sometimes you simply need more people to know what's happening.
Direct Blast™ helps you promote a qualifying deal, event, new product, limited-time offer, or special announcement directly to eligible Momz & Popz audiences through email, text, app, and other available campaign channels.
You create the reason to visit.
We help spread the word.
What Is Direct Blast™?
Direct Blast™ is Momz & Popz's targeted promotional campaign service for independent food and beverage businesses. Instead of posting an offer and hoping someone happens to see it, Direct Blast™ gives participating businesses another way to put that promotion in front of eligible consumers who have chosen to receive Momz & Popz communications.
Perfect for:
Why Direct Blast Works
Because Great Offers Still Need an Audience.
Direct Blast™ turns those moments into campaigns.
Here's How It Works
1. Choose Your Reach
Local
Reach eligible Momz & Popz consumers in your immediate local market.
Regional
Expand beyond your immediate area into a broader participating region.
National
Promote qualifying offers, products, events, or campaigns to eligible audiences across participating U.S. markets.
2. Tell Us What You're Promoting
Businesses provide the basic campaign information:
That's it.
3. We Build the Campaign
Momz & Popz formats your promotion into an approved Direct Blast™ campaign. Depending on the selected campaign and available audience, distribution may include:
Not every channel is included with every campaign. Your campaign summary will show exactly what is scheduled before distribution.
4. Your Campaign Goes Live
Once approved and scheduled, Momz & Popz distributes the campaign to the applicable eligible audience. Consumers see:
Give people a reason to discover you now.
5. Customers Take Action
Depending on the campaign, customers may:
Direct Blast™ Pricing
Simple Pricing. No Long-Term Advertising Contract.
Per Campaign
Reach eligible consumers in your immediate local market
Ideal for:
- Lunch specials
- Happy hour
- New menu items
- Slow-day promotions
- Weekend specials
- Coffee promotions
- Food truck locations
- Limited-time offers
- Local events
Per Campaign
Expand beyond one neighborhood or immediate city
Ideal for:
- Large events
- Multi-location businesses
- Regional food brands
- Destination restaurants
- Breweries and wineries
- Major promotions
- Holiday campaigns
- Seasonal releases
Per Campaign
Qualifying campaigns across participating U.S. markets
Ideal for:
- E-commerce food & beverage brands
- National product launches
- Shippable non-regulated products
- Large campaigns
- Special events
- Major announcements
- Multi-market businesses
No Percentage of Your Sales.
Direct Blast™ is advertising.
Momz & Popz does not take a percentage of sales generated by the campaign.
You pay the campaign price.
You run your business.
You keep your eligible business revenue.
Simple.
What You Get
Every approved Direct Blast™ campaign includes:
Campaign Setup
We organize your submitted promotion into a customer-friendly campaign.
Audience Selection
Your campaign is matched to the appropriate eligible audience based on the reach you select and available targeting.
Creative Presentation
Your food, drinks, offer, and business are presented using the Momz & Popz campaign format.
Campaign Distribution
The campaign is distributed through the channels included with your selected Direct Blast™ package.
Business Link
Customers are directed to your Momz & Popz profile, website, event, menu, or other approved destination.
Campaign Tracking
Where supported, Momz & Popz tracks available engagement activity associated with the campaign.
Your Offer Goes Out Instantly — Across Every Channel.
When your campaign is approved, it doesn't sit waiting to be discovered. It's delivered directly to eligible consumers through the channels they already check — the moment you choose to go live.
Delivered straight to inboxes where eligible consumers already receive Momz & Popz updates.
Text / SMS
Sent by text to eligible members who opted in to receive campaign messages.
App Notification
Pushed to the Momz & Popz app so your offer appears the moment they open it.
Choose your reach — we deliver everywhere within it
One campaign. Every channel. Instantly.
Know What Your Market Is Looking For — Before You Launch.
Every Momz & Popz consumer completes a "What You Love" preference profile when they join. That gives participating businesses a real-time view of local demand — so you can shape promotions around what people are already asking for, not guesswork.
Most Requested
See which foods, drinks, and experiences consumers in your area are asking for the most.
Most Ordered
Understand what's being purchased and redeemed most often near you.
Popular Rankings
Track what's trending locally so you can position your offer where demand is highest.
Turn Demand Into Your Best Offer Yet.
Shape your promotion around real demand.
Build offers around what your community is already searching for and ordering most.
Stay a step ahead of the competition.
See what's popular nearby and position your business where local attention is strongest.
Better data. Smarter offers. Stronger campaigns.
What Direct Blast™ Is NOT
We want businesses to understand exactly what they're purchasing.
Direct Blast™ is not a purchased email list. We do not sell you customer contact information.
- ✕ It is not A purchased email list.
- ✕ It is not Guaranteed revenue.
- ✕ It is not Guaranteed foot traffic.
- ✕ It is not Guaranteed sales.
- ✕ It is not A promise that every recipient will open or redeem an offer.
It is a promotional distribution service designed to help your business gain additional visibility with eligible Momz & Popz audiences. Your offer, location, timing, creative, reputation, demand, and customer interest can all affect results.
We Only Contact Eligible Audiences
Trust matters to us. Momz & Popz campaigns are designed to reach users through channels for which they are eligible to receive Momz & Popz communications.
That protects our consumers — and it helps protect the quality of the audience businesses are paying to reach.
Better Offers Usually Create Better Campaigns.
A Direct Blast™ can introduce people to your business. But the offer still matters. We encourage promotions that give someone a clear reason to take action.
50% Off Today
Perfect for creating urgency around a specific menu item.
Buy One, Get One
Great for wings, drinks, desserts, sandwiches, coffee, and other qualifying products.
New Menu Drop
Introduce something customers haven't seen before.
Limited Release
Perfect for seasonal drinks, specialty desserts, coffee releases, and menu specials.
Happy Hour
Promote qualifying specials according to applicable local laws and Momz & Popz hospitality standards.
Grand Opening
Introduce a new independent business to the community.
Event Tonight
Trivia, live music, tastings, coffee classes, watch parties, community events.
Come Back Offer
Give previous or existing customers another reason to visit.
Perfect for Filling Slower Periods
Businesses don't always need more customers at 7:00 PM Saturday. Sometimes they need customers at:
Direct Blast™ gives businesses the ability to build campaigns around the times they want additional visibility.
Use Direct Blast™ More Than Once
One campaign doesn't have to be your last. Businesses can use Direct Blast™ throughout the year for:
Direct Blast™ + Friday Nightz Bitez™
Friday Can Become One of Your Biggest Promotional Opportunities.
Businesses participating in Friday Nightz Bitez™ can use Direct Blast™ to help promote qualifying Friday offers to eligible Momz & Popz audiences.
Direct Blast™ + Events
Hosting something? Your event should not stay hidden simply because people didn't know about it.
Direct Blast™ + New Openings
Opening Soon?
Pair Direct Blast™ with the Momz & Popz New Opening Program™. Your opening campaign can introduce your new business to local consumers before and during launch.
It's another opportunity to turn:
"We're opening."
into
"People know we're opening."
Your Business Controls the Offer.
Momz & Popz does not determine what you must discount. You choose whether you're promoting:
You know your margins. You know your inventory. You know your customers.
We help you promote what makes sense for your business.
Built Exclusively for Independents.
Direct Blast™ is part of the Momz & Popz ecosystem. That means our focus stays where it belongs:
No national chains.
No franchises.
No corporate clutter.
Already a Momz & Popz Business?
Direct Blast™ can be purchased directly from your Business Dashboard.
- 1 Log in.
- 2 Choose Direct Blast™.
- 3 Select Local, Regional, or National.
- 4 Create your promotion.
- 5 Upload your image.
- 6 Choose your requested campaign date.
- 7 Review and submit.
- 8 Momz & Popz reviews the campaign.
- 9 Approved campaign goes live.
The 14-Day Growth Introduction
New Momz & Popz businesses shouldn't have to figure out every growth tool on their own.
Approximately 14 days after qualifying registration, participating businesses may receive an automated introduction to Direct Blast™ through Momz & Popz email and/or eligible text communications.
That message explains:
- What Direct Blast™ is
- How it works
- Available campaign levels
- Current pricing
- Campaign ideas
- How to start a campaign
That gives every new business another opportunity to grow once they've had time to explore the platform.
Frequently Asked Questions
Do I need a paid Momz & Popz business membership?
Direct Blast™ eligibility and availability may depend on your account status, campaign type, and current program rules. Your Business Dashboard will show available promotional options.
Does Momz & Popz guarantee sales?
No. Advertising performance depends on many factors. We provide distribution and promotional exposure. Customers decide whether to engage, visit, or purchase.
Will I receive customers' email addresses or phone numbers?
No. Momz & Popz protects consumer information. We distribute eligible campaigns through our platform and approved communication channels.
Can I choose exactly who receives my campaign?
You select the available geographic reach and campaign options. Additional audience targeting may be available depending on the campaign and available platform data.
Can I promote alcohol?
Eligible licensed businesses may promote qualifying hospitality offers subject to applicable law, Momz & Popz Responsible Hospitality Standards™, platform policies, and campaign approval. Momz & Popz does not sell alcohol through Direct Blast™.
Can franchises use Direct Blast™?
No. Momz & Popz is built for qualifying independently owned food and beverage businesses.
Can I run multiple campaigns?
Yes, subject to campaign availability, account standing, platform rules, and scheduling capacity.
Can I schedule a campaign in advance?
Yes. Businesses should submit campaigns early enough to allow for review and scheduling.
Can Momz & Popz help me create the promotion?
The platform can provide campaign templates and guidance to help participating businesses structure strong promotions. Businesses remain responsible for the accuracy, legality, availability, and fulfillment of their offers.
Direct Blast™ Campaign Checklist
Before submitting, make sure you have:
Then let us help people discover it.
One Business.
One Offer.
One Campaign.
A Whole Lot More Visibility.
Sometimes people don't need convincing to support local.
They just need to know you're there.
That's why Direct Blast™ exists.
Choose Your Reach.
Real Businesses. Real Offers. Real Local.
Momz & Popz Direct Blast™
Put your next promotion in front of people looking for something worth discovering.